Posted: September 6th, 2023

MBB7007M Assessment 1 Brief

MBB7007M Assessment 1 Brief 2022-23
Assessment Brief
Module Code MBB7007M Module Director Dr Bilal Zaghmout
Module Title Global Business Strategy
Level Postgraduate (7) Credit Value 20
Assessment Title Reflective Commentary on Practice
Workload 3,500 words
Assessment Number 1 of 1 Weighting 100%
Submission Type Individual Essay
Submission Method Turnitin within Moodle
Publication Date Tuesday 8th March 2023
Due Date Tuesday 10th May 2023, 12:00 noon GMT
Expected Feedback Date Thursday 1st June 2023, 12:00 noon GMT
Format of Feedback Written feedback on Turnitin/Moodle
Learning Outcomes (LO)
LO1. Explain the principles of strategic management and how strategists apply them to organisations
LO2. Demonstrate critical knowledge and understanding of strategy development in contemporary
management contexts
LO3. Apply a range of strategic management tools and models to business and management
LO4. Deploy critical evaluation techniques in organisational strategy contexts
LO5. Apply strategic concepts to analyse environment of organisations
LO6. Critically evaluate strategic options with detailed defence of recommendations
Assignment Description
Individual essay – identify a public organisation of your choice from the private, government or third
sectors that has not performed as successfully as they had planned over the past 3 years.
The activity is to produce a reflective commentary on practice.
The essay word count is 3500 words.
This assessment will give you the opportunity to demonstrate your new knowledge and skills.
The pass mark is 50%.
Key dates for submission and completion already announced.
York St John University London – MBB7007M Assessment 1 Brief 2022-23
Additional Information
This is an Individual Essay. Detailed advice on the structure and content of Essay is on Moodle for
your reference and discussion during the weekly Seminars. An analytical, critical, formal Business
English writing style that uses evidence to support or challenge your recommendations is required.
Advice on how to undertake and write up your critical reflection during the weekly seminar and notes
are available on Moodle.
Submit only one Appendix of the extensive Library references you have read that reflects the study
allocated to this learning and assessment. The Appendix is not included in the word count.
You must use the Harvard referencing style, of the sources of all the information used.
If you require support with your study skills, please visit https://www.yorksj.ac.uk/students/study-skills/
The Individual Essay should be created using Microsoft Word. You have access to Microsoft software
for free through your university account.
Suggested guide for the Essay is available on Moodle. Font should be either Times New Roman or
Arial, font size of 12. Spacing 1.5 and normal margins.
The report word count is 3,500 words (+/-10% e.g. word count can be between 3,150 and 3,850 words).
The Individual Essay should contain all the relevant information (see assignment guide on Moodle) but
also be visually appealing including the use of digital media, graphs, tables, and figures as appropriate.
You will be assessed on the originality of your report, application of theory and knowledge, as well as
your use of research and referencing throughout.
Assessment Regulations
Please refer to the York St John University Code of Practice for Assessment and Academic Related
Matters 2022-23.
We ask that you pay particular attention to the academic misconduct policy. Penalties will be applied
where a student is found guilty of academic and/or ethical misconduct, including termination of
programme (Policy Link).
You are required to keep to the word limit set for an assessment and to note that you may be subject
to penalty if you exceed that limit. You are required to provide an accurate word count on the cover
sheet for each piece of work you submit (Policy Link).
For late or non-submission of work by the published deadline or an approved extended deadline, a
mark of 0NS will be recorded. Where a re-assessment opportunity exists, a student will normally be
permitted only one attempt to be re-assessed for a capped mark (Policy Link).
An extension to the published deadline may be granted to an individual student if they meet the
eligibility criteria of the (Policy Link).
Please see the assessment criteria below.
York St John University London – MBB7007M Assessment 1 Brief 2022-23
York St John University Level 7 Assessment Descriptor
PASS GRADES FAIL GRADES
(100-85) (84 – 70) (69 – 60) (59 – 50) (49 – 40) (39 – 20) (19 – 0)
Overarching
indicators:
All learning outcomes
/assessment criteria have
been achieved to an
exceptionally high level,
beyond that expected at
Level 7, with features
consistent with Level 8
(doctoral study).
All learning
outcomes/assessment
criteria have been
achieved to a high
standard, and many at an
exceptionally high level.
All learning
outcomes/assessment
criteria have been met
fully, at a good or very
good standard.
All learning
outcomes/assessme
nt criteria have been
met.
One or more of the
learning
outcomes/assessment
criteria have not been met.
A significant
proportion of the
learning
outcomes/assessment
criteria have not been
met.
Most of the learning
outcomes/assessmen
t criteria have not
been met.
SUMMARY DESCRIPTOR: Learning accredited at Level 7 (Master’s) will reflect the ability to display mastery of a complex and specialised area of knowledge and skills, employing advanced skills to conduct
research or advanced technical/professional activity, accepting accountability for related decision-making, including use of supervision.
Criteria Characteristics
Subject
knowledge &
understanding
30% weighting
Exceptional digital
marketing communications
knowledge, with
conceptual understanding
at the forefront of the
discipline.
Authoritative approach to
complexity about
contemporary/ emerging/
ethical research, including
scrutiny, justification and
impact of applicable
theories and models of
globally minded digital
marketing
communications.
Comprehensive digital
marketing communications
knowledge, with
conceptual understanding,
informed by recent
developments and ethical
context in the discipline,
demonstrating
reading/research at
significant depth/breadth.
Informed and confident
approach to complexity of
research, including impact
of applicable theories and
models of globally minded
digital marketing
communications.
Detailed digital
marketing
communications
knowledge. Conceptual
understanding
demonstrating
purposeful
reading/research.
Developing awareness
of complexity about
research, including
impact of applicable
theories and models of
globally minded digital
marketing
communications.
Broad digital
marketing
communications
knowledge.
Conceptual
understanding
demonstrating
directed
reading/research.
Some awareness of
complexity about
research, including
impact of applicable
theories and models
of globally minded
digital marketing
communications.
Reproduction of taught
content and/or tendency to
describe or report facts
rather than demonstrate
complex ideas
surrounding digital
marketing
communications.
Any errors or
misconceptions are
outweighed by the overall
degree of knowledge and
understanding
demonstrated.
Insufficient evidence
of knowledge and
understanding of
digital marketing
communications and
its underlying
concepts.

conclusions and/or
application to digital
marketing
communications
practice.
Limited criticality and
independent thought,
leading to conclusions
and/or application to digital
marketing communications
practice that is poorly
supported.
Mainly descriptive
and/or inadequately
supported conclusions
and/or application to
digital marketing
communications
practice.
Little or no evidence
of criticality and
independence of
thought about digital
marketing
communications
practice.

communications
practice.
Professionalism
[e.g., of
information, results
of research, ideas,
concepts and
arguments etc]
and adherence to
academic
conventions
10% weighting
Professional,
sophisticated/innovative
communication, with
exceptional clarity and
exemplary academic
conventions to meet
portfolio standards at
postgraduate level and
beyond.
Professional and fluent
communication, that holds
the attention of its reader
throughout and which
demonstrates academic
conventions that are
accurate and relevant
meet portfolio standards at
postgraduate level.
Fluent and coherent
communication, which
demonstrates consistent
and accurate academic
and portfolio
conventions.
Mostly fluent and
coherent
communication;
demonstration of
appropriate
academic and
portfolio
conventions, which
may include some
errors or
inconsistencies.
Communication that is
difficult to follow at times
because of poor
clarity/structure;
inconsistent demonstration
of academic and/or
portfolio conventions.
Limited clarity and/or
structure in
communication, and/or
inadequate
demonstration of
academic or portfolio
conventions.
Highly limited clarity
and/or structure in
written and/or oral
communication.
Inadequate
demonstration of
academic or portfolio
conventions.

This assessment is for the module MBB7007M Global Business Strategy, a postgraduate-level course worth 20 credits. The assessment requires students to write a reflective commentary on a public organization that has not performed as successfully as planned over the past three years. The word count for the essay is 3,500 words, and it carries a weightage of 100%. The assessment aims to test the students’ understanding of the principles of strategic management and their application, critical knowledge of strategy development, strategic management tools and models, evaluation techniques in organizational strategy contexts, and strategic analysis. The assessment also expects students to deploy critical evaluation techniques in analyzing and recommending strategic options. The essay must be written in formal Business English using evidence to support or challenge recommendations. The Harvard referencing style must be used, and one Appendix of the extensive library references used should be submitted, not included in the word count. The deadline for submission is Tuesday, 10th May 2023, at 12:00 noon GMT. Feedback is expected to be provided by Thursday, 1st June 2023, at 12:00 noon GMT. The pass mark for the assessment is 50%.

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